How can your church or organization identify its core message—and, just as importantly, communicate that message effectively to both insiders and outsiders? In a world that has moved from broadcast to narrowcast media, how can you reach your core demographic in today’s increasingly niched online environment, when people mostly pay attention to the news and posts that affirm their point of view? In these keynote sessions, Jana Riess, an author and Religion News Service blogger, will explore many of the challenges facing communicators today (including a Millennial generation that is not just “changing channels” where religion is concerned, but effectively tuning out). Then we’ll look at real-life examples of effective communication in different social media contexts to identify what’s working and why.
About Jana Riess
Jana Riess is the author or editor of many books, the most recent being "The Twible," which has all the chapters in the Bible in 140 characters or less . . . now with 68% more humor! Her 2011 book "Flunking Sainthood" was selected as one of the top ten religion books of the year by Publishers Weekly.
Since 2008, she has been an acquisitions editor primarily in the areas of religion, history, popular culture, ethics, and biblical studies. From 1999 to 2008, she was the Religion Book Review Editor for Publishers Weekly, and continues to write freelance articles and reviews for PW as well as other publications.
She holds degrees in religion from Wellesley College and Princeton Theological Seminary, and a Ph.D. in American religious history from Columbia University. She speaks often to media about issues pertaining to religion in America, and has been interviewed by the Associated Press, Time, Newsweek, People, the Boston Globe, USA Today, the Los Angeles Times, and Newsday, among other print publications, as well as “Voice of America,” the "Today" show, MSNBC, and NPR’s “All Things Considered,” “Tell Me More,” and “Talk of the Nation.”
Her other books include What Would Buffy Do? The Vampire Slayer as a Spiritual Guide; Mormonism for Dummies and The Writer’s Market Guide to Getting Published. She blogged for Beliefnet before coming to RNS in 2012.