Day 3: AI - The Conversation Continues

Wednesday, June 24
(Workshop descriptions subject to change)

Level: All Levels

Artificial intelligence (AI) continues to reshape the communications landscape. Many communicators are already experimenting with AI tools, while others are still learning where these tools fit into their work, all while navigating the increasingly complex ethical conversations surrounding it all. This day explores practical skills, emerging challenges, and thoughtful approaches for communicators working in an AI-influenced environment.

*All times ET

Session 1 (12 - 1 p.m.): AI Skills & Trends - Know How and When to Use It

AI tools are rapidly influencing how communicators write, design and plan their work. This session explores emerging AI skills and trends to help participants understand how these tools can support creativity and efficiency in an ethical way. The conversation will also consider where human judgment, voice and discernment remain essential.

PRESENTER: Coming soon!

Session 2 (1:15 - 2:15 p.m.): Being Seen Beyond the Summary - The New SEO

Search engines are increasingly presenting AI-generated summaries rather than traditional search results. This session explores how communicators can adapt their writing and publishing strategies so that their stories remain visible and accessible as they tend to both search-engine optimization (SEO) and generative engine optimization (GEO) considerations. Participants will consider practical approaches for reaching audiences in this evolving search environment.

PRESENTER: Coming soon!

Session 3 (2:30 - 3:30 p.m.): AI & Cybersecurity - Battling the Bots

AI is not only changing how we create content. It is also changing how misinformation spreads and how digital threats emerge. This session explores emerging risks including deepfakes, automated misinformation and AI-generated content manipulation. Participants will discuss how communicators can prepare for these challenges and respond when technology becomes part of the crisis.

PRESENTER: Coming soon!

Session 4 (3:45 - 4:45 p.m.): Continuing the Conversation - Breakout rooms

The last session of the day invites you to return and head into breakout rooms to continue the conversations started in the day’s three sessions. Ask questions, share work in progress, practice skills taught, or simply engage in conversation with session leaders and fellow communicators.