Deepening Good Work

Deepening Good Work centers communications in faith, formation, and spiritual health — both for your audience and for yourself. This track explores how theology, culture, and pastoral care shape what we say and how we say it.

You’ll gain tools for working across difference, nurturing collaboration, and crafting messages that reflect your values and vocation. Ideal for communicators who want their work to feel more rooted, thoughtful, and sustainable, this track invites you to pause, reflect, and connect your craft to your calling.

Workshops in This Track Include

Block A: Foundations and Vision
Communicating Across Languages and Cultures
Learn strategies for communicating effectively and respectfully across linguistic and cultural lines — even if your audience isn’t bilingual.

Block B: Content in Action
Faith-Based Content for a Digital World
Explore how to create spiritually rooted content that speaks with authenticity in a fast-paced digital environment.

Block D: Strategy and Impact
Bridging the Gap: Working with Clergy and Leadership
Develop tools for stronger collaboration with clergy and senior leaders to ensure alignment, trust, and shared vision in communications.

Block E: Reflection and Renewal
Collaborating for Formation: Working with Christian Ed Teams
Discover how communicators can partner with formation leaders to develop media and messaging that support lifelong spiritual growth.

Best For

Ideal for communicators who want to ground their work in theology, build strong internal partnerships, and communicate with integrity across cultural, spiritual, and institutional contexts.

Practical Learning Tools

• Cross-cultural communication strategies

• Inclusive language practices and message framing

• Developing spiritually grounded digital content

• Aligning communications with theological themes and values

• Building collaborative workflows with clergy and leadership

• Integrating communications into formation planning

• Co-creating content with Christian education teams